Just finished rolling out the branding for this year's HX Gay & Lesbian Travel Expo. We wanted a "passport" feel but didn't want that cheesy, generic passport stock photo look. We wanted the tagline, "Start Here. Go Everywhere" included on all materials as well.
After several versions, a logo was approved. It's a modern typeface utilizing the already recognized "HX" logo that features a subtle dotted line with a plane taking off.
I made the tagline, "Start Here. Go Everywhere" look like a passport stamp, combined with the Paris and New York icons. This allows us to "plop" it down on each one of the cities the Expo will be premiering at. (West Hollywood, Seattle, Boston, New York City, Dallas, Chicago, Atlanta, DC, Vancouver, San Francisco, San Diego and Fort Lauderdale)
Whatcha think?
www.gaytravelexpo.com
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