I earned my nick-name, "Cello John" at Williams-Sonoma in New York City about this time last year for two reasons: There's another John there, who works in stock and because I started making amazing, high-end cellos. Most people thought this was a stroke of genius but I just put myself in the place of the gift receiver. Before I make any high end gift collection...I say to myself, "What would I like to
get"?
A year later, my assistant manager Joe and I have come up with a Signature Cello Catalog that we will promote to our customers this holiday season. Above are some
of our prototypes:
My personal favorite, of course is the "Baking with Martha"
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